So who are Monki? Monki are a Swedish brand that I've been in lust with since reading about on the now defunct (and preggers, seemingly) Style Bytes blog a few years back. They are the sister brand of Cheap Monday and to me seem to sit somewhere between H&M and Topshop, product and price-wise, but with the personality of a small boutique, as evidenced by the genuinely covetable (and did I mention freeeee!) mag they provide. And their blogger-embracing stance!
The brand are finnnally getting a UK airing in September, as a concession in Selfridges. But for now, it's all about the wonderful Summer edition of their magazine, inspired by friendship. Did you ever dream of a magazine with the girly gorgeousness of Lula but without the £356000 price tag? Well, wakey wakey!
Here are some snaps of my real life version, followed by some screengrabs of the digital edition...
The letters on the title are all cut out to reveal the pattern on the next page!
Trend pages... The mag is between A4 and A5 by the way.
A closeup to show you the texture of the paper. Not glossy but thin and... papery feeling. Does this make any sense at all?
Isn't that last page the cutest idea for a beachwear still life shoot? The sea is made of cling film!
See more here and FFS subscribe to the real edition! It's dreamy.
So what do you make of Monki Mag? Do you subscribe already? And has anyone bought from Monki before? What was the verdict there? So many questions!!